Pandora anniversary charm sells out in 15 minutes

The second release of Pandora’s limited-edition collector’s charms has sold out in record time, with Pandora’s online store in the UK selling out almost immediately.

Earlier this year Pandora announced it would reimagine and relaunch 12 of its most beloved charms from design archives in celebration of the iconic Pandora Moments charm bracelet’s 20th birthday: one for each month of 2020, in very limited numbers for Pandora collectors.

On February 20, the Pandora 2020 Limited Edition Frog charm was released in select markets and stores around the world. Based on a design launched by Pandora two decades ago, the playful little frog charm went on sale with a special 20-year hallmark to celebrate the occasion.

The limited edition piece provided a hit with collectors, with all stock being sold in 15 minutes.

“The frog charm holds so many stories for so many people worldwide. And the unexpected rapid sales we have seen with the second limited edition charm reinforces that there is a fantastic passion for the collectability of these charms and the memories people attach to their personal collection,” comments managing director of Pandora UK and Ireland, Kate Walsh.

The debut anniversary charm – a strawberry motif – sold out withing three hours.